Astra Zeneca was launching its new first-line indication for TAGRISSO for US and global, and Astra Zeneca was looking to visually illustrate TAGRISSO’s strong PFS data with a new concept, the flower. As a key creative team member, I worked on bringing through the 1L campaign and flower concept on a US and global website, IVA, banner ads and emails.

Earlier this year, 1L TAGRISSO’s groundbreaking Overall Survival (OS) data was realeased. Astra Zeneca was looking for a way to refresh the 1L campaign to bring this new data to life. i developed the OS refresh creative concept that the clients selected and has been implemented into the Core Visual Aid, several rep delivered pieces and non personal promotion pieces.